The product wishlisting events are associated with the key activities that a customer might perform while adding a product to their shopping wishlist. This is useful if your website/app supports the wishlisting feature.

Product Added to Wishlist

This event is triggered whenever a customer adds a product to their shopping wishlist. The following properties are supported by this event:

Property NameTypeDescription of the Property
wishlist_idStringContains the wishlist ID to which the product was added
wishlist_nameStringContains the name of the wishlist to which the product was added
product_idStringContains the database ID of the product being viewed
skuStringContains the SKU of the product
categoryStringContains the category of the product being viewed
nameStringContains the name of the product
brandStringContains the name of the brand associated with the product
variantStringContains the name of the variant associated with the product
priceNumberContains the price of the product being viewed (in USD)
quantityNumberContains information on the quantity of the product
couponStringContains information about the coupon code associated with the product
positionNumberContains the position of the product in the product list
urlStringContains the URL of the product page
image_urlStringContains the image URL of the product

An example of the Product Added to Wishlist event is as shown:

rudderanalytics.track("Product Added to Wishlist", {
wishlist_id: "12345",
wishlist_name: "Games",
product_id: "235564423234",
sku: "F-17",
category: "Games",
name: "Cards",
brand: "Imagepro",
variant: "123",
price: 8.99,
quantity: 1,
coupon: "COUPON",
position: 1,
url: "https://www.site.com/product/path",
image_url: "https://www.site.com/product/path.jpg",
})

Product Removed from Wishlist

This event is triggered whenever a customer removes a product from their shopping wishlist. The following properties are supported by this event:

PropertyTypeDescription
wishlist_idStringContains the wishlist ID to which the product was added
wishlist_nameStringContains the name of the wishlist to which the product was added
product_idStringContains the database ID of the product being viewed
skuStringContains the SKU of the product
categoryStringContains the category of the product being viewed
nameStringContains the name of the product
brandStringContains the name of the brand associated with the product
variantStringContains the name of the variant associated with the product
priceNumberContains the price of the product being viewed (in USD)
quantityNumberContains information on the quantity of the product
couponStringContains information about the coupon code associated with the product
positionNumberContains the position of the product in the product list
urlStringContains the URL of the product page
image_urlStringContains the image URL of the product

An example of the Product Removed from Wishlist event is as shown:

rudderanalytics.track("Product Removed from Wishlist", {
wishlist_id: "12345",
wishlist_name: "Games",
product_id: "235564423234",
sku: "F-17",
category: "Games",
name: "Cards",
brand: "Imagepro",
variant: "123",
price: 8.99,
quantity: 1,
coupon: "COUPON",
position: 1,
url: "https://www.site.com/product/path",
image_url: "https://www.site.com/product/path.jpg",
})

Wishlist Product Added to Cart

This event is triggered whenever a wishlisted product is added to the shopping cart by the customer. The following properties are supported by this event:

PropertyTypeDescription
wishlist_idStringContains the wishlist ID to which the product was added
wishlist_nameStringContains the name of the wishlist to which the product was added
product_idStringContains the database ID of the product being viewed
skuStringContains the SKU of the product
categoryStringContains the category of the product being viewed
nameStringContains the name of the product
brandStringContains the name of the brand associated with the product
variantStringContains the name of the variant associated with the product
priceNumberContains the price of the product being viewed (in USD)
quantityNumberContains information on the quantity of the product
couponStringContains information about the coupon code associated with the product
positionNumberContains the position of the product in the product list
urlStringContains the URL of the product page
image_urlStringContains the image URL of the product

An example of the Wishlist Product Added to Cart event is as shown:

rudderanalytics.track("Wishlist Product Added to Cart", {
wishlist_id: "12345",
wishlist_name: "Games",
product_id: "235564423234",
sku: "F-17",
category: "Games",
name: "Cards",
brand: "Imagepro",
variant: "123",
price: 8.99,
quantity: 1,
coupon: "COUPON",
position: 1,
url: "https://www.site.com/product/path",
image_url: "https://www.site.com/product/path.jpg",
})

Contact us

For queries on any of the sections covered in this guide, you can contact us or start a conversation in our Slack community.

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