DCM Floodlight is a conversion tracking system for Google Marketing Platform. It lets you track the users' activity on your site, compiles their list, adds conversion data to your reports, and then targets those users by subsequent campaigns.
RudderStack supports DCM Floodlight as a destination to which you can seamlessly send your customer data.
Links
This documentation is split into the following sections:
Setting Up DCM Floodlight in RudderStack
DCM Floodlight Cloud Mode
DCM Floodlight Device Mode
Contact us
For queries on any of the sections covered in this guide, you can contact us or start a conversation in our Slack community.