Google Analytics 4
Step-by-step guide on sending your event data from RudderStack to Google Analytics 4.
Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. It uses machine learning to reveal useful insights about the customer journey across different platforms and devices. Google Analytics 4 can be used for websites, apps, or both together - whereas Universal Analytics properties only support websites.
RudderStack supports Google Analytics 4 as a destination to which you can seamlessly send your customer data.
Links
This documentation is split into the following sections:
Setting Up Google Analytics 4 in RudderStack
Google Analytics 4 Cloud Mode
Google Analytics 4 Device Mode
Contact us
For queries on any of the sections covered in this guide, you can contact us or start a conversation in our Slack community.