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The LinkedIn Insight Tag is a JavaScript code for your website that lets you learn more about your customers and optimize your marketing campaigns. You can also use the LinkedIn Insight Tag to track your conversions and retarget your website visitors and customers who interact with your ads.

RudderStack lets you send your user events directly to LinkedIn by supporting LinkedIn Insight Tag as a destination.

Find the open source code for this destination in the GitHub repository.

Integration Workflow

The following flow explains how this integration works:

  • The user configures LinkedIn Insight Tag as a destination in RudderStack.
  • The user loads the RudderStack JavaScript SDK on their website.
  • The JavaScript SDK automatically loads the Insight Tag tracking code.

If you are already using LinkedIn Insight Tag on your website, we highly recommend you remove it.

The LinkedIn Insight Tag lets you collect the data related to your members' website visit, including the URL, IP Address, referrer, device and browser characteristics, and timestamp.

The RudderStack SDK loads asynchronously with your website. When loading the LinkedIn Insight Tag tracking snippet, it will not slow down your website's performance at all.

Getting started

To enable sending your event data to LinkedIn Insight Tag, you will first need to add it as a destination in RudderStack.

This integration is a device mode-only destination for the web (JavaScript) source. For more information on the RudderStack device mode, refer to the RudderStack Connection Modes guide.
Connection ModeWebMobileServer
Device modeSupported--
Cloud mode---

Once you have confirmed that the platform supports sending events to LinkedIn, perform the steps below:

  • From your RudderStack dashboard, add the source and LinkedIn Insight Tag as a destination.
  • Assign a name to your destination and click on Next. You should now see the following Connection Settings page.
Configuration Settings

LinkedIn Insight Tag Configuration Settings

To successfully configure LinkedIn Insight Tag as a destination, you will need a Partner ID. To get the Partner ID, follow the steps below:

  • Sign in to LinkedIn Campaign Manager.
  • Then, you will need to create an ad account. Enter your account name, an optional LinkedIn page, and currency information. As of now, no payment is required.
Campaign Manager ad Account
  • Next, you will need the Partner ID. Click on your account name and locate the Account Assets dropdown menu. Select Insight Tag as shown:
Account Assets
  • If you are using the LinkedIn Insight Tag for the first time, you will see the Install my Insight Tag option.
Insight Tag

If you have already set up your Insight Tag before, you will see the Manage Insight Tag option. Click on it and choose See Tag.

  • Next, click on I will use a tag manager. You should now be able to see your Partner ID.
Partner ID
  • Copy and paste this Partner ID in the RudderStack dashboard to complete the configuration.

You should now be able to see the website domains on which the Insight Tag is loaded.

Domains

FAQs

Will the LinkedIn Insight Tag slow down my website?

The RudderStack SDK loads asynchronously with your website. When loading the LinkedIn Insight Tag tracking snippet, it will not slow down your website's performance at all.

Contact us

If you come across any issues while configuring LinkedIn Insight Tag with RudderStack, feel free to contact us or start a conversation in our Slack community.

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