Pendo is a popular product analytics platform that allows you to better understand your customers, and deliver personalized, guided product journeys for them. Some of the key features that Pendo offers include:

• Insights
• Sentiment
• Guidance
• Feedback
• Roadmap

With Pendo, your product teams can easily understand product usage, onboard your users, collect feedback, and roll out new features in-app - all without requiring any major engineering resources.

RudderStack allows you to configure Pendo as a destination to which you can send your event data seamlessly, for delivering personalized user experiences.

Getting started

To enable sending data to Pendo, you will first need to add it as a destination to the source from which you are sending your event data. Once the destination is enabled, events from RudderStack will start flowing to Pendo.

Before configuring your source and destination on the RudderStack, please verify if the source platform is supported by Pendo, by referring to the table below:

Once you have ascertained that the platform is supported by Pendo, please follow these steps:

• Choose a source to which you would like to add Pendo as a destination.
• Select the destination as Pendo to your source. Give your destination a name and then click on Next.
• On the Connection Settings page, fill all the fields with the relevant information and click Next.

Pendo Connection Settings in RudderStack

Identify

To identify a user to Pendo, you need to call the identify API. When you send an identify call, RudderStack will pass that user’s information to Pendo with userId as Pendo’s visitor ID. The user traits that you pass are mapped to visitor metadata in Pendo.

A sample identify call is as shown:

Copy
rudderanalytics.identify("name123", {
  name: "Name Surname",
  first_name: "Name",
  last_name: "Surname",
  email: "name@surname.com",
  createdAt: "Thu Mar 24 2020 17:46:45 GMT+0000 (UTC)",
})

Group

You can use the group call to create or update an account in Pendo. When you send a Group call, RudderStack sends the groupId to Pendo as account ID. The group traits are mapped to account metadata in Pendo.

Here is a sample group call:

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rudderanalytics.group("groupId", {
    "name": "Company",
    "industry": "Industry",
    "employees": 123,
    "email": abc@xyz.com
  }
);

Track

The track call allows you to capture any action that the user might perform, along with the properties that are associated with that action. Each action is considered to be an event.

Here is a sample track call:

Copy
rudderanalytics.track("test track event", {
  revenue: 30,
  currency: "USD",
  userId: "12345",
})

FAQs

Where do I find the Pendo API Key?

• Login to Pendo dashboard.
• Go to the Settings on the left sidebar and click on Subscription Settings.
• You will see an option called Apps and under that hover on the square box and click on view app details.
• Here you will find your API Key in App Details section.

Contact us

If you come across any issues while configuring Pendo with RudderStack, please feel free to contact us. You can also start a conversation in our Slack community; we will be happy to talk to you!